Some shoots stick with you because you love the photographs. Others stick with you because of what they represent.
This Beetlejuice inspired wedding shoot is very much both.
We created it back in August 2024, ready to release alongside the new Beetlejuice film that September. It was one of the first styled shoots I had ever organised within the wedding industry, just a few months after making the decision to leave my job and pursue photography full time.
At the time, I just wanted to create something inspired by a film I loved, bring together some incredible alternative suppliers and see this slightly mad idea in my head become a reality.
Looking back at it two years later, I don't think I realised quite how important this shoot would become to me.
Beetlejuice, but make it a wedding
When you think of a Beetlejuice wedding, it's very easy to go straight to red. Lydia Deetz's iconic red wedding dress has inspired plenty of gothic weddings and editorials over the years, but I wanted to take this in a different direction.
Rather than recreating the wedding from the film, I wanted to pull inspiration from the world of Beetlejuice itself using black, purple and greens. The stripes, the strange organic textures and the supernatural slightly chaotic feeling of it all.
This was never about dressing two people up as Beetlejuice and Lydia and recreating scenes from the film. I wanted it to feel like a wedding inspired by Beetlejuice, where you could recognise little nods throughout without the whole thing becoming a costume. And once we had that foundation, we could have a lot of fun with it.
Black, purple, green... And a little bit strange
The colour palette became the thread running through the entire shoot. We had rich purple alongside black, mossy and vibrant greens, with black and white stripes appearing throughout as a nod to one of the film's most recognisable visual motifs. But it was the details that really brought everything together. Moss covered place settings sat against glossy black crockery. Black and white candles, dark glassware and purple accents filled the tablescape. Beetles appeared amongst the florals, alongside crystals, ferns, black flowers and trailing greenery.
Then there were subtle references throughout, “Never Trust the Living.” The striped “Married As Fuck” banner. Beetlejuice inspired cookies, nail art, stationery and those unmistakable black and white stripes appearing throughout.
It wasn't about hiding the inspiration. It was about taking everything we loved about that world and asking: what could this look like as an actual alternative wedding?
The fashion needed to belong in the same world
I didn't want the fashion to become fancy dress either. Sarah wore this incredible deep purple and black gown, paired with teal hair, dark makeup, statement jewellery and a dramatic crown. Mark's look complemented hers without matching it exactly, with dark tailoring and purple running through his styling. And Sarah and Mark aren't just models who met for the first time that morning. They're a real couple, which brought something to the photographs that you can't really manufacture.
There are the big, dramatic portraits, but there are also photographs of them drinking together, eating the cookies, messing around and actually interacting with everything we'd created.
We could make it theatrical without losing them underneath it.
Then came the smoke...
Of course, I wasn't going to create an entire Beetlejuice inspired wedding and keep the photography sensible. The purple smoke became one of my favourite elements of the whole gallery.
It completely changed the atmosphere of the portraits, taking everything we'd built through the styling and pushing it into something more cinematic, strange and otherworldly. That's still something I love doing now.
You can spend hours creating beautiful details, but the photography shouldn't just document that they existed. I want to take the world we've created and push it further through the photographs themselves.
The collaboration made it what it was
As much as this started as my concept, it worked because of the people who came together to create it.
This was still really early in my time within the wedding industry, and seeing a group of creatives take an idea and each bring their own skills to it was incredible.
The day itself was phenomenal. Everything ran smoothly, everyone worked together and it felt like all the separate pieces we'd been planning for months suddenly became one thing.
The team behind it was:
Concept & photography: @laurafitzgeraldphotography
Dress & suit: @scarlettayla
Styling: @evaroseweddings
Makeup: @katereynoldsbridal
Hair: @nicolahoneyartistry
Florals: @maddison.rocks.floral
Cake: @amybakerscakes
Videography: @shootingdaggersvideo
Stationery: @birdhouse197
Banner: @irregular_signs
Cookies: @serinabakes_
Necklace: @lunaamatores
Crown: @dark.lemon.art
Nails: @oracle.nails
Permanent jewellery: @adorn_permanent_luxury
Rings: @bonearrow_
Sarah & Mark: @sarahjemimah & @markweatherhead_tattooartist
Every person brought something different to the concept, and the finished shoot wouldn't have been what it was without all of them.
Looking back two years later...
This shoot will probably always hold a special place in my heart. Not just because I still love what we created, but because of where I was in my career when we created it.
I'd left my job to pursue photography full time, and that's exciting, but it's also a pretty terrifying decision to make. This was the first styled shoot I'd organised that came together exactly as I'd hoped. I had an idea, found a group of people who understood it, and together we actually made it happen.
It was one of those moments that made me realise I'd made the right decision. And looking back now, I can also see the beginnings of something else. I loved bringing alternative suppliers together. I loved seeing what happened when people were given the opportunity to be creative, collaborate and create something that actually represented the side of the wedding industry we wanted to see more of.
That feeling became part of the reason I eventually wanted to co-found the Dark Wedding Collective.
So yes, this was a Beetlejuice inspired wedding shoot.
But for me, it was also one of the first little glimpses of where all of this was heading. And two years later, I think that's why I still love it so much.